Privacy Policy

for LullabAI

Effective Date: 10 August 2025
Last Updated: 10 August 2025

This Privacy Policy describes how ExeDev ("we," "us," or "our") collects, uses, and shares information in connection with your use of our mobile application, LullabAI (the "Service").

We are committed to protecting your privacy. Please read this Privacy Policy carefully. If you have any questions, please contact us using the details provided below. By using our Service, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect information to provide and improve our Service to you. The types of information we may collect are:

A. Information You Provide to Us Directly

  • Account Information: When you create an account, we collect your email address and password.
  • User Content: We collect information you voluntarily provide through our Service.
  • Communications: If you contact us directly, we may receive your name, email address, the contents of your message, and any other information you choose to provide.

B. Information We Collect Automatically

  • Usage Data: We automatically collect information about your interaction with our Service, including features you use, pages you view, and the time and date of your visits.
  • Device Information: We collect information about your mobile device, including the device model, operating system version, unique device identifiers, IP address, and mobile network information.
  • Location Information: We may infer your general location from your IP address.

2. How We Use Your Information

We use the information we collect for various purposes, including:

  • To provide, operate, and maintain our Service.
  • To improve, personalize, and expand our Service.
  • To understand and analyze how you use our Service.
  • To develop new products, services, and features.
  • To process your transactions and manage your account.
  • To communicate with you for customer service, updates, and marketing.
  • To detect and prevent fraud and security issues.
  • For legal compliance and to enforce our Terms.

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following situations:

  • With Service Providers: We may share information with third-party vendors that perform services on our behalf, such as cloud hosting (Firebase), analytics (Firebase), payment processors..
  • For Business Transfers: Your information may be transferred in connection with a merger, sale of company assets, or acquisition.
  • For Legal Reasons: We may disclose your information if required by law or in response to valid requests by public authorities.

4. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy and to comply with our legal obligations, resolve disputes, and enforce our agreements.

5. Your Data Protection Rights (UK/GDPR)

Under UK data protection law, you have rights including:

  • Your right of access - You have the right to ask us for copies of your personal information.
  • Your right to rectification - You have the right to ask us to rectify information you think is inaccurate.
  • Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.
  • Your right to restriction of processing - You have the right to ask us to restrict the processing of your information in certain circumstances.
  • Your right to object to processing - You have the right to object to the processing of your personal data in certain circumstances.
  • Your right to data portability - You have the right to ask that we transfer the information you gave us to another organisation, or to you, in certain circumstances.

If you wish to make a request, please contact us. You also have the right to complain to the Information Commissioner's Office (ICO) if you are unhappy with how we have used your data.

6. Security

The security of your information is important to us. We use commercially acceptable means to protect your Personal Information, such as [e.g., encryption, access controls]. However, no method of transmission over the internet or electronic storage is 100% secure.

7. Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us by email: contact@exedev.io